More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best ...

Those who are arrogant and can only talk in “CEO-speak” are never as successful. “And that leads me to my favorite quality, logos,” Aristotle smiled. “Logos means word in Greek.

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words ...

A successful appeal to logos requires tangible evidence, e.g., a quote from a reliable source. The writer appeals to the rationality of the audience. 3. Pathos - Appeal to emotions ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

SZYMON WRÓBEL, "Logos, Ethos, Pathos". Classical Rhetoric Revisited, Polish Sociological Review, No. 191 (2015), pp. 401-421 ...

An ethical appeal by definition, and in the advertising context, means convincing the target audiences. In the case of Kotak Bank, Marshan points out, that it tries to leverage what consumers have ...

The way rhetorical analysts now use the term appeals--meaning to plead or to please--has outstripped the available theories, particularly those derived from Aristotle. Indeed, Aristotle's ethos, ...