In today's fast-paced digital landscape, marketing is no longer just about selling a product—it's about building connections, ...

In today's dynamic marketing landscape, where businesses actively seek out innovation and strategic direction, Dr. Philip Kotler's Essentials of Modern Marketing (EOMM) is an innovative ...

The Iraqi edition of Essentials of Modern Marketing, co-authored by global speaker Sadia Kibria alongside a team of international experts including renowned marketing strategist Philip Kotler, is ...

The modern marketing landscape is evolving. Even for niche tech industries, leadership and customers are becoming more diverse. According to research from The Association of National Advertisers ...

11-13-2024 IMPACT COUNCIL Codify the shapers of modern marketing Community and unpredictability help build these brands’ identities.

It’s now a CMO’s job to stay ahead of the digital marketing curve, keep up-to-date on trends, and break through the clutter. Here are seven tips to optimize your digital marketing strategy. 1.

The Essentials Of Branded Materials Branded materials encompass various elements that visually represent a company's identity. These include not just physical items like swag but also packaging ...

Which is why data governance is vitally important to modern marketing. What Is Data Governance? Data governance aims to holistically manage your enterprise data to enhance customer experience (CX), ...