To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

Emojis are today an essential component of global languages. To an extent, they have the cross-cultural privilege of communicating emotions and feelings (and other things) without requiring a lot of ...

How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional level When Franklin Loufrani trademarked the now iconic smiling face symbol in ...