The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

Thanks to "Elf on the Shelf" and "Reindeer in Here," families have more options than ever when it comes to starting a new holiday tradition. But which is the best fit for you? To help you decide, we ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Join Preston and friends as Elf on the Shelf makes a magical arrival! Sparkles, Bubblegum, and Buddy ride in a big red sleigh with Santa’s reindeer in this festive Day 1 adventure. #PrestonBeyond #Pre ...

ATLANTA | It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" — ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...