My son is too old for Elf on the Shelf pranks, but I do it every year anyway. I think I have more fun with it than he does.

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

How one metro Atlanta family's Christmas "Elf on the Shelf" tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

We spent 15 HOURS doing the ultimate Elf on the Shelf prank – we’ll take it down again tomorrow, people say we’re crazy

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Try these 12 Elf on the Shelf ideas to keep the Christmas magic alive

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...
Distractify on MSN

The Elf on the Shelf's last night before it says goodbye might be the easiest one of all

Parents and caregivers might all need to be in agreement about when the last night of the Elf on the Shelf is before the ...

Tired mom horrified to remember bizarre place she hid daughter’s Elf on the Shelf: ‘Blame elf’s disappearance on the dog’

The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...

Daughter Begs Her Mom to Do Elf on the Shelf. When Mom Finally Caves, She Accidentally Burns the Toy in the Oven

After years of refusing to do Elf on the Shelf, a mom finally caved after her youngest daughter begged her to participate in ...
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
ABC15 Arizona

Giant Elf on the Shelf towers over Scottsdale Promenade for the holidays

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

The Elf on the Shelf has been delightful and divisive for 20 years. Here's how we got here

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is ...

5-Year-Old Starts ‘Bawling’ Over Elf on the Shelf Surprise, Leaving Parents Feeling ‘Awestruck’ and a ‘Little Guilty’ (Exclusive)

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

'Die Hard,' Elf on a Shelf, more: America's biggest Christmas debates

Is "Die Hard" a Christmas movie? What's the most annoying Christmas song and is Elf on the Shelf creepy? Here's where ...