UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

This year, Brad Paisley released a hilarious new Christmas song, "That Crazy Elf (On The Shelf)" in which he sings about all ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

A mother from Arizona has re-imagined the iconic "Elf on the Shelf" by adding a little T. Swift into the mix. Amy Wilkinson, 50, owner of Nox Slumber Party, an event company in Tucson, said she found ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...