"As we celebrate our 20th anniversary, we're delighted to introduce 10 new songs and a new pilot season of The Elf on the ...

Elf on the Shelf creator Chandra Bell came to Atlanta News First to talk about how it all began. The Atlanta native co-wrote ...

This holiday season The Elf on the Shelf® Scout Elves return to center stage for the live musical that has captured the hearts of families everywhere. Performer Holly Dayton joins us to talk about the ...

It’s that time of the year when Santa Claus’ helpers, Elf on the Shelf, are sent to ensure the kids are on their best behavior before Christmas. While staying at your house, an elf will consistently ...

The Food Network series “Elf on the Shelf: Sweet Showdown” continues this Sunday, Dec. 17 at 8 p.m. ET/7 p.m. CT with a new episode. “Duff Goldman welcomes teams of dessert wizards to a holiday ...

As Christmas draws near, parents are breaking out a beloved holiday tradition that is sure to keep their children on the nice list this year. The story of the Elf on the Shelf follows magical “scout ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...