ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" elf Sprinkles competes in the Elf Olympics in Elf on the Shelf Is ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

It’s that time of the year when Santa Claus’ helpers, Elf on the Shelf, are sent to ensure the kids are on their best behavior before Christmas. While staying at your house, an elf will consistently ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

Join Preston and friends as Elf on the Shelf makes a magical arrival! Sparkles, Bubblegum, and Buddy ride in a big red sleigh ...

The Food Network series “Elf on the Shelf: Sweet Showdown” continues this Sunday, Dec. 17 at 8 p.m. ET/7 p.m. CT with a new episode. “Duff Goldman welcomes teams of dessert wizards to a holiday ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...