Now, Cardboard Safari produces bison, moose, longhorn cattle, rhinoceros and elephant trophy heads. Most trophies are available in small, medium and large sizes, and range in price from $13 to $61.

Words got out, spreading to other groups of animal lovers in the area. Now, if you look to section 221 you'll see more than 70 animals watching over the action, mostly cats and, yes, a few dogs.

Rock Paper Scissors, a boutique stationery shop on Charlottesville's Downtown Mall, started stocking Cardboard Safari's products in November 2007. Jessee said his products were an instant hit.