The Walt Disney Co. hosted its upfront presentation at the Jacob Javits Center in New York, with picketing writers protesting outside. Rita Ferro, president of Disney Advertising Sales, came out first ...
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual ...
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Disney Expands "Magic Words" Ad Feature To Live Programming, Touts Other Tech Advancements At CES Showcase
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual ...
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