Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

I caught up with Sabri Suby of digital marketing agency King Kong to get the latest insights into the world of direct response marketing, and how you can make it work for your business this year.

Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting ...

Lee Marc Stein is an internationally known direct marketing consultant and copywriter. He has extensive experience in circulation, insurance and financial services, high tech, and B2B marketing.

One Direct Response expertise is as a provider of Direct Mail Marketing targeting mortgage, banking, solar, business-to-business and business-to-homeowner.

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its ...

Both SeQuel Response and FM Engage have a long-standing history of excellence in direct response marketing. SeQuel Response, founded 16 years ago, has built a strong reputation in the marketplace ...

One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.

Direct response marketing has evolved into a $300 billion-per-year business, and a broad array of companies—from start-ups to Fortune 500 companies—continue to rely upon this effective form of ...