Is direct mail marketing still useful? While it may seem that the entire world has gone digital, traditional mail still has a solid place in marketing. According to a 2020 MarketingCharts survey ...

Direct mail marketing allows businesses to focus on the sensory experience of their customers. Sensory marketing plays a major role in buying decisions, as it can help strengthen B2C connections.

In fact, every direct marketer should learn from every single mailing so each consecutive one becomes more successful. Testing doesn’t have to be difficult or extensive.

Marketers Have Increased Direct Mail Investments Earlier this year, my company partnered with a research firm to survey 350 B2B and B2C marketing strategy leaders across the United States to ...

YLS Direct provides printing, marketing mailing, creative services, eMail marketing, personalized URL sites, web sites and micro sites. Efforts to reach Tuscano for comment were unsuccessful as of ...