Multi-level marketing (MLM), also known as direct marketing or network marketing, is a method of selling products directly to consumers using independent sales representatives. MLM companies tend ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Because below-the-line marketing is direct to your target audience, you can tailor the message and the market to specific market segments with extremely relevant information and offers. The use of ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

The customer acceptance of a direct channel can be strong enough that an indepent manufacturer would open a direct channel to compete with its own retailers. Here, direct marketing is used for ...

George M. Zinkhan, Brian C. Williams, The New American Marketing Association Definition of Marketing: An Alternative Assessment, Journal of Public Policy & Marketing ...