In this special episode of The Print Report Podcast, Pat McGrew shares news about new privacy laws being passed in the U.S. that will REQUIRE opt-ins from consumers to receive direct marketing ...

New Direct Mail Laws: California, Here We Come by: John H. Henson of Troutman Amin, LLP - TCPAWorld Wednesday, February 12, 2025 ...

The Direct Marketing Association said Monday that unsolicited e-mail has become so noxious that a federal anti-spam law is finally necessary. Until now, the DMA has opposed the majority of anti ...

Antispam efforts and stronger privacy laws hit direct marketing companies WASHINGTON — Companies that use telemarketing and e-mail to deliver direct marketing messages to consumers are being ...

The Direct Marketing Association said Monday that unsolicited e-mail has become so noxious that a federal anti-spam law is finally necessary. Until now, the DMA has opposed the majority of anti ...

Marketers Have Increased Direct Mail Investments Earlier this year, my company partnered with a research firm to survey 350 B2B and B2C marketing strategy leaders across the United States to ...

Although many may consider direct mail to be junk mail, it should not be dismissed. In spite of the nuanced reputation of direct mail, it remains a large income stream for postal services and is ...

The authors conceptualize direct mail as an implied social contract between marketers and consumers. Four attributes constitute the direct mail social contract: volume, targeting, compensation, and ...