For the last 25 years, I have seen many changes in direct mail, from the "send it to everyone" phase to the current hyper-targeted mailers. Direct mail continues to be a great marketing channel.

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

This daily process is so routine to all of us that we rarely think twice about why we trash some mail and keep others, why we scroll past some social ads more than others, and which emails we save.

Direct mail and MailChimp are two kind of marketing. Direct mail is where you send traditional mail marketing material directly to your customers home or place of ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, helping you get more ...

Direct mail has been used by the industry for years, but with the rise of social media, smart devices and a desired shift by some toward video, RMD sought out input from a major lender in the ...

Here are five ways to add loyal customers to your restaurant using direct mail marketing: 1. Grand Opening or Special Promotion Postcard Direct mail makes it simple to target your customer demographic ...

Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads -- or TV ads, period ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Premier Press' acquisition of POD4Print strengthens the company's position in the direct mail space, with a strong emphasis ...