From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven ...

Professor Greg Watson has announced the launch of his new online marketing course aimed at aspiring marketers and small ...

Treating email data as a strategic asset, leveraging it as the foundation of digital identity, and activating it with ...

Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

Struggling to make your digital marketing campaigns more profitable? Many businesses face challenges like slow websites, poor ...

The U.S. Bureau of Labor Statistics (BLS) reports a 2023 median salary of $157,620 for all marketing managers, including digital marketing managers and those in other marketing specializations.

Imagine a toolbox filled with different tools that brands can use to attract, engage and convert customers. Tools that allow you to meet people where they are — which, as we’ve come to know, is online ...