From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven ...

Think of digital banners, ad exchanges, networks, services, and demand side and supply side platforms as classic adtech solutions that are very distinct from marketing technologies.

Therefore, the world of digital marketing is changing at a rapid pace and it's all thanks to modern technological innovations. With that in mind, let's have a look at how technology is shaping ...

Explore how digital marketing consultants use advanced tools, AI, and analytics to enhance campaigns, boost engagement, and ...

This article explains what digital marketing is in very simple words. It talks about different types like websites, social ...

Technology is there to support your digital marketing efforts and, when used correctly, will reduce your workload, so you can focus on the tasks that are most important to driving in new business.

DealerOn is expanding its digital marketing capabilities by adding a company. The provider of dealership websites and sales and marketing enablement technology has acquired Sincro, a provider of ...

Digital marketers must take a critical look at each of these technology trends to determine what value they bring to their organizations, especially within the confines of economic headwinds.

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Hearsay Systems, a global leader in digital client engagement for financial services, is entering a new phase as it gets snapped up by another digital marketing technology giant. On Monday, Yext ...

By using digital marketing technology, asset managers are looking to gain exposure and draw attention to their expertise, according to Laura Levesque, director at Cerulli and author of the study.