How are marketers at manufacturing companies feeling about their digital marketing strategies? Which approaches are working for them and what are they struggling with? To find out, Brandpoint ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies.

Getty Images No matter your company size, digital marketing is one of the best ways to grow your business, and you don't have to be a 100% online business to take advantage of it.

One of the significant advantages of digital marketing is its ability to target a specific audience. Through data analysis and consumer profiling, businesses can identify their ideal customers and ...

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...

While companies are eager to implement online strategies into their marketing plans, 63 percent say their organization is not adjusting and improving their technology quickly enough.

A winning digital marketing strategy can make or break a business. It doesn't matter how awesome your product or service is — if you can't market it, nobody will benefit from it.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance ...

Find out more about how to attract, convert, and retain the Workday Consumer here. 1 Base: 1,301 marketing and digital advertising decision makers at companies in North America, Europe, and APAC.