The words marketing and advertising are used interchangeably so often that it's easy to think of them as synonyms. Is the YouTube pre-roll considered marketing? Does a video on a company's home page ...

What is the real difference between marketing and advertising? The real difference is advertising is the part of marketing that advertising gets the ideas communicated to people while marketing is the ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A business may only need one of these strategies to target ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. More and more retailers are looking to monetize their data, forming deals with DSPs, ...

It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Far too many communities allow others to control their narrative. To elevate your community to the fullest in the eyes of the outside world, it is critical to understand the differences between ...