Graphic D. Black text on a white background has the easiest readability. Graphic E. Negative logo design is a trendy inverse take on standard logo coloring but it might affect readability. Graphic F.

They’re designed to be memorable, too— ask anyone to draw out the logo of Starbucks, for example, or Disney, and they’ll probably be able to come up with at least the basics.

Telkom has launched a new brand identity as part of a broader repositioning strategy, including an updated logo, new visual ...