‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

My social life may not be flourishing during quarantine, but my hair sure is. The extra time at home has allowed me to really pay attention to haircare regimen. It also gives me a chance to try ...

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Design Essentials exec team flank Essence.com hair and beauty editor (c) Deena Campbell: (l to r) Design Essentials® founder and CEO Cornell McBride Sr., Design Essentials® Director of Interactive ...

ATLANTA--(BUSINESS WIRE)--Sionic Mobile today announced McBride Research Labs, Inc., a Decatur, Ga.-based company, and manufacturers of the Design Essential brand of hair care products, has selected ...

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McBride Research Labs (MRL), Inc., the globally renowned manufacturer of leading hair care brand, Design Essentials, in conjunction with Nigerian partners, Compass Consulting and PTF Orchards, has ...

Black-owned brand Design Essentials pledged $250,000 to Spelman College in a long-term financial commitment that supports and empowers the next generation of female chemists and innovators. Earlier ...