Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

Michael Thompson: Another avenue, or another element, of this is how front-loaded these designs are. They’re very much focused on the first several thousand dollars of expenditures, but we all know if ...

Value-based payment (VBP) is a powerful and widespread health care transformation movement that has potential to improve health equity. The care delivery and payment flexibility possible under VBP ...

Today's employees are more open to exploring other opportunities than ever before. To combat this, employers must market themselves to both potential hires and current employees. An employee value ...

In this hands-on graphic design specialization, you will explore basic graphic design elements, color theory, images, publication design, and techniques for creating effective layouts. You will also ...