Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, has announced the completion of their latest customer segmentation analytics engagement for a banking and insurance ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. First Insight announced InsightTargeting, a new addition ...

2019 AUG 30 (NewsRx) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Daily News-- A global data analytics and advisory firm, Quantzig, has announced the completion of their latest ...