Relationship marketing is more than just sending “Happy Birthday” emails or offering loyalty points to your customers. It is ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

Now open your eyes – you’re living in it – and in 2021, if you’re not accounting for CX in your marketing strategy, you’re going to swing and miss. What is customer experience?

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Acquiring a new customer can be up to 5x more expensive than retaining one, the data shows. That's why building a customer marketing strategy is vital to fueling long-term relationships for retention ...

Now that an economic slowdown is in full swing and the potential of a recession looms, marketing departments are "full go" on adjusting their strategies to suit the conditions. There's no better time ...

With its retention strategies, built to help businesses understand and mitigate customer churn, the renowned marketing firm assists brands in keeping their customers happy for long-term profitability.

In an industry where many companies rely on selling products that are the same or similar to competitors’ offerings, retailers are embracing content marketing as a means to stand out from the crowd ...