A well-crafted problem statement puts the focus on the customer’s experience, ensuring teams work on solutions that align with real needs rather than just creating something new for the sake of it.

The most successful companies emphasize customer service and the client experience at every turn. This is especially true when creating a mission statement and defining company culture.

Taking a deeper look into these themes, Quality focus represents the largest category (31.6%) of mission statements, followed by Customer/Service (26.3%), with Market Leadership and Environment ...