The benefits include: • Increased Customer Retention: Knowing the needs of your customers pays off. When properly applied, VoC analysis can initiate changes that contribute to customer retention.

Insights from sentiment analysis can be used in real time to improve individual customer experiences (e.g., transferring a customer from a chatbot to a human associate if the system detects ...

Predictive analysis is completely reshaping countless businesses in a wide range of sectors. Machine learning and data ...

If you’ve ever worked in an office, you might have heard of a SWOT analysis. It’s a tool used to look at the strengths, weaknesses, opportunities, and threats of a business or project. This method ...

Advertisement Customer Analysis: Transaction Similarity Analysis can scrutinize individual customer transaction histories to detect fraud. Consider a frequent online shopper who typically buys books ...