POP MART, famed for the Labubu craze, took over San Diego Comic-Con for exclusive blind boxes and first looks.

"One of the reasons behind the success of blind boxes is that they divide their products into different categories of rarity," Steffi Noel, a consumer analyst at Shanghai-based Daxue Consulting, told ...

Beijing may have warned against "blind box" toys, but analysts are betting that Pop Mart International — the company behind Labubu dolls — will remain one of China's hottest consumer brands ...

The blind box market was worth 7.4 billion yuan ($1.14 billion) in 2019, according to market research firm Qianzhan Intelligence, which added that could soar to 30 billion yuan by 2024.