Why we like it: Dr. Elizabeth Himel, owner of Aspen Dental, recommends Crest Pro-Health Advanced Extra Whitening toothpaste.

In fact, according to Colgate-Palmolive's second-quarter results, it boasts the leading global market share in toothpaste and toothbrushes at 44.4% and 33.5%, respectively.

Colgate-Palmolive Co, U.S. District Court, Northern District of California, No. 25-00426; and Miller et al v. Hello Products LLC, U.S. District Court, Southern District of California, No. 25-00071.

Colgate did not respond to a request for comment on how removing preservatives from toothpaste will affect the product’s shelf life. The health benefits of using organic oral hygiene products is ...

It could also help Colgate better compete with Procter & Gamble, the maker of Crest oral hygiene products, Colgate’s largest competitor. P&G owns natural brands Burt’s Bees Purely White and ...

It may also help Colgate better compete with its largest competitor, Procter and Gamble, which makes Crest products and owns Burt’s Bees Purely White and Native Toothpaste, which is a natural brand.

CHICAGO — Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain ...