Coming next month: mint chocolate-flavored Crest toothpaste by Procter & Gamble. The Cincinnati-based consumer products giant is unveiling a new line of toothpastes called Crest Be in bold flavors ...

We're talking toothpaste. It's how Crest describes its new, chocolate-flavored toothpaste, Mint Chocolate Trek ($4.99), which will hit stores the first week of February.

It's late January, so unless there's a version of April Fools' Day this month, Crest isn't kidding when it said Tuesday it has introduced a line of toothpaste with flavors that include chocolate ...

Crest is unleashing new flavors in its tubes. The company calls the toothpaste line “Be.” Vanilla Mint Spark, Lime Spearmint Zest and Mint Chocolate Trek are the options. On its website, Crest ...

Mint chocolate trek%2C lime spearmint zest and vanilla mint spark are the new flavors Crest has 20%25 market share behind Colgate Move is trying to reach brand-switchers who are adventurous ...

Crest’s new toothpaste is formulated not to leave a tannic flavor in your mouth. “The Crest Be Mint Chocolate Trek does not actually include any cacao,” a PR rep for P&G assured me in an email.