Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

Instacart and Roku first announced an off-platform advertising partnership in April 2023 to measure the impact of TV ads on ecommerce purchases. Now the companies have expanded that partnership ...

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, have announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the ...

A dvertising technology firm Kargo is bringing its connected TV (CTV) formats to devices running TiVo’s operating system, the ...

Partnerships mean that retailers and publishers combine their ad inventory and audiences giving both greater reach and opportunities for ad revenue. These partnerships address a real problem of Retail ...

Communication is also paramount in any creative and business partnership and this is also an area where Josh excels – he is one of the most responsive people I’ve ever worked with and this ...

The company hopes partnerships with brands like Whole Foods and Indeed will provide the ad revenue it needs without affecting its search results. Perplexity's experiment is ongoing in the US-only.

Long-term influencer partnerships thrive on clear communication and strategic planning. To maximize the value of a long-term influencer collaboration, brands must establish clear expectations from ...

About the MvVO ART/AD ART SHOW: Founded by Maria van Vlodrop, a top ten cultural shaper (Adweek creative 100), MvVO ART/AD ART SHOW showcases talented artists from the advertising industry.