Mod Op Makes First International Acquisition with Purchase of Toronto-Based Agency, Context Creative
MIAMI--(BUSINESS WIRE)--Mod Op, a strategic marketing, design and communications agency with offices across the U.S. and an office in Latin America, announces its first international acquisition, ...
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about ...
Context Creative’s Toronto office will become Mod Op’s Canadian headquarters Alterna Equity Partners is a US private equity firm that invests in lower mid market companies Alterna made an investment ...
One of the most undervalued attributes in advertising is context. Programmatic buyers proudly tell you that they are buying WSJ readers on the cheap, by following them to low CPM sites. What’s the ...
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