When it comes to content marketing, media spend, programmatic ad buying, and other popular marketing tactics, finding good benchmark data can be hard. Announced at AdWeek in New York today, Beckon ...

4. Kill the Jargon When I create a content marketing strategy for a client, I discuss my “50/25/25 Blend” of topics.

Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website ...