The consumer’s contradictory views of pricing and value further complicate the consumer value equation: People want to go out to eat, but their pockets may be shallower than they once were.

These patterns underscore the evolving dynamics of the price-value correlation in consumer behavior. As prices continue to rise, it becomes crucial for businesses to understand how consumers ...

Across the spectrum of the quick-service industry, different chains have different ideas of what they consider to be the definition of “value.” But when adding up various opinions of major industry ...

Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.

But in 2024, with dollar menus all but extinct, and newer variables like convenience pricing, service fees, shrinkflation, and dynamic pricing in the mix, the consumer value equation has never ...