Likening Pantone’s Color of the Year to dirty drinking water isn’t meant to be a negative comment on the hue. “It’s just a fact,” Bonrud says.

The Aruba Tourism Authority is so proud of the island’s drinking water that it’s bringing it into its marketing, with a splashy catchphrase: Paradise on Tap.

Two Aruba resorts have created packages as part of Paradise on Tap, an Aruba initiative that highlights the quality of the island's tap water and encourages visitors to drink tap rather than ...