A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

The company is a leader when it comes to marketing efforts. And perhaps most importantly, Coca-Cola has loyal customers ... from favorable pricing and mix, for example. In an inflationary ...

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...

Both have generated $100 million in sales since their launch a year ago, Muyshondt revealed, crediting marketing and distribution help from Coca-Cola for making them successes. Over the past few ...

Coca-Cola (NYSE: KO) is a famous company with an iconic brand known the world over. Operating in the consumer staples space, consumers tend to keep buying its products right through periods of stock ...

Economic worries, prompted by ongoing uncertainty about how tariff announcements will ultimately play out, are scaring investors. The global beverage giant has seen its shares rise 17% this year ...