Some brands are more than just logos, mascots, catchphrases, and packaging. They're part of the American identity. But no matter how sentimental you might be, the simple fact remains that the free ...

Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.

When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

The collaboration presents Levi’s Sporty Ringer Tee and classic Graphic Tee styles bearing the stylized brand name. Both are offered in a black and white colorway in addition to a red and white ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

The Reebok alternate jerseys, worn from 2015 to 2017, and an Adidas iteration of that same jersey, worn from 2019 to 2023, incorporated the classic logo invigorated with orange, gold and black.