Chinese brands, in contrast, tend to rely on themes of technological superiority, national pride or sheer market competitiveness. These messages may impress, but they rarely invite.

Chinese beauty brands outperform global brands at home But weak consumer sentiment poses challenge to continued growth Proya plans foreign deals to meet 10-year plan Proya targets global top-10 ...

The rise of Chinese consumer brands is good for shoppers everywhere: they now have a wider array of innovative products to choose from. Investors, too, should welcome the sight of oddly ...

Chinese brands are likely to target premium-positioned European skincare, fragrance or haircare brands with valuations under $500 million, said Gregoire Grandchamp, co-founder of Next Beauty China ...