The modern font evokes a sense of progress and dynamism, while the black color conveys elegance and sophistication. Beyond just a brand identifier, the Cadillac logo has become a cultural icon.

Cadillac's new logo is a black-and-white version of its crest that appears on electric Cadillacs, including the electric Lyriq SUV, while the colored crest remains on gas-powered models.

Plus, there’s always the heritage element: you could argue the black and white design harks back to the brand’s earliest logos at the beginning of the 20th century. The refresh also includes a new ...