The move makes it harder for Cadbury to stop a rival from using a similar colour for its products, a lawyer said. In 2012 Cadbury won a case to stop other chocolate firms using the colour - known ...

But Cadbury and Babybel were also found wanting in its latest investigation, which looked at 89 best-selling items. Only 34% had packaging that was fully recyclable in rubbish collections.

Mondelēz’s Cadbury core sharing bars sold in the UK and Ireland will now be wrapped in 80% certified recycled plastic packaging, the highest percentage of recycled flexible plastic used within the ...