Opening in the famous Oxford Street store, this year's cinematic ad, entitled The Gifting Hour, is a tale of two sisters. We follow Sally as she tries to find that perfect gift for her sister, Lauren, with 15 minutes to spare before the shop closes.

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As every Brit knows, Christmas doesn’t officially start in the UK until the John Lewis advert airs on television. And whether it’s watching a lonely old man on the moon, a man learn to skateboard for his foster daughter or a rambunctious plant be left out in the cold,

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly anticipated Christmas advert. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store,