Clear Technologies, a CRM solutions provider targeting the mid-market, recently released a new content-management module for its C2 CRM suite. The module in effect allows companies to automatically ...

Customer Chemistry: How to Keep the Customers You Want – and Say “Good-Bye” to the Ones You Don’t, by Susan Greco and Mary Naylor (McGraw-Hill, 2002). Customer Relationship Management, by Kristin L.

Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently sat down with Lars Hegelson, author of CRM for Dummies and CEO of GreenRope, to find out how he is ...

Visit Fast Forward, Intel’s new business resource center, for actionable insights for small business success. Mark Lee has had it with Google Sheets. For the past several years, the public relations ...

This book chapter shows you how to build case rules and databases in the leading on-demand sales and customer relationship management toolset. Salesforce.com is a key asset is supporting current sales ...

It’s ironic, then, that CRM systems actually have legitimate reasons to use dummy values in records. If you’ll allow me to use some Jeff Foxworthy shtick here, I’ll walk through some examples: If ...