Ali Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and ...

Sustainability is transforming beverage packaging, moving beyond simple eco-friendly designs to more innovative and visually ...

Here are six ways to strengthen a brand's messaging by creating a lasting, positive impression through packaging. 1. Brand Clarity A solid brand foundation requires an aligned purpose and strategy ...

Above: Sarson’s brand manager warns that ground- breaking packaging changes can take time to gain acceptance When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area ...

Your branding, and packaging design specifically, can either make you or break you in a retail environment. To avoid collecting dust on the shelf, here are five must-dos when creating a package ...

"Our forward-thinking design enhances the product experience." Energizer announces game-changing update to iconic battery brand: 'We were due for a modernization' first appeared on The Cool Down.

“For me, this illustrates the importance of brand consistency. Inclusivity is not a quick fix; it requires consistency and continuous alignment of packaging design, product and marketing. Brands that ...

PepsiCo brand Doritos has rolled out new packaging and an update to its identity as aims to create a ‘global harmonisation’ across the brand. The design of the branding and packaging was ...

The key to standing out is to make an instant impression, which comes in the form of brand consistency and thoughtful, human-first design. Visuals are important when it comes to product packaging.