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This year, Betty Crocker released a retro ornament that’s a tiny tribute to one of their most beloved holiday items. The ...

Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

Avid baker or not, Betty Crocker holds a special place in nearly everyone’s holiday memories, which makes these ornaments the ...

“Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today’s Kitchen,” Houghton Mifflin Harcourt, $25, 240 pages, hardcover Check out “Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, ...

MINNEAPOLIS--(BUSINESS WIRE)--At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty ...

Golden Valley-based General Mills and its trademark household icon Betty Crocker don’t plan on being left behind in the 20th century. The Betty Crocker Cookbook for the iPad mobile digital device is ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste, demographics and ...