One problem is that nobody's really sure what type of businesses web banners are best for. A report by Forrester Research shows advertisers are baffled by the impact of their banner ads and ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...

But is that the best response ... end up stored on your computer when you visit sites. People shouldn’t be so quick to dismiss the banners, says Rebekka Weiss from German IT association Bitkom.