Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Learn how behaviorists explain market inefficiencies through human psychology. Discover key concepts in behavioral economics and finance that challenge rational models.

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Developing a detailed understanding of how buyers decide to purchase a product or service and how non-buyers decide not to buy can be crucial information for a company wishing to elevate itself to the ...

Discover how neuroeconomics connects economics, psychology, and neuroscience to decode decision-making processes, bridging the gap in economic theories.

The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...

Much of the foundational work in behavioral economics was sparked by the cognitive psychologist Daniel Kahneman and Amos Tyversky, who brilliantly explored how humans make decisions based on framing ...

Discover how behavioral economics blends insights from psychology and economics to explain why people often make irrational ...

A new theory of economic decision-making offers an explanation as to why humans, in general, make decisions that are simply adequate, not optimal. A new theory of economic decision-making from Mina ...

“How to make decisions quickly” was a question audience members asked so often in the Q&A section of my trainings and keynotes that I developed a resource to help them do so. I’m now making it ...