What a loaded statement that can be. Many B2B business owners don’t realize the significance of having a well-thought-out, professional, creative and memorable logo. After all, what is a company’s ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

Microsoft has unveiled a new company logo for the first time in 25 years. To roll out in conjunction with its Windows 8 operating system, the new square logo will replace the italic design the company ...

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other ...

B2B marketing is entering a new era. The rules are changing fast, driven by AI, shifting buyer expectations and a world that feels more uncertain than ever. Businesses are more pragmatic. Buyers are ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

With nearly two decades under his belt at software firm Rimini Street, executive vice-president and CMO David Rowe has had a frontline seat to witness the impact brand building has on scaling B2B ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...

The current real estate boom is off the charts, with home prices ballooning 17% year over year, inventory at record lows, and stories of mind-boggling bidding wars making news in markets across the ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...