B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...
From ABM to ZTP, B2B marketers have turned industry shorthand into a second language. Whether you’re navigating martech ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced ...
B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...
Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...
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