An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple is working on a new iPad Pro for 2027 (already!) and it seems it will take one of the features which pleased fans in the iPhone 17 Pro: a vapor cooling chamber. Apple iPad Pro - will the next ...

The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.

Apple (NASDAQ:AAPL) (AAPL:CA) is developing a new vapor chamber cooling system for an upcoming iPad Pro, targeting a launch as early as 2027, as part of a broader push to enhance device performance ...