In the latest edition of his Power On newsletter, knowledgeable Bloomberg reporter Mark Gurman claims that Apple recently ...

Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a ...

Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten ...

Apple’s smart glasses, in early development, promise AR comfort and innovation but are at least 5 years away. Apple's goal: a seamless, standalone AR experience.

Apple is reportedly asking its employees what they think about existing smart glasses offered by third parties. Despite the Vision Pro’s poor sales, Apple likely won’t release a cheaper ...

Apple surveying its employees about a new product is not something new. This could be the Cupertino giant's preparation to ...

Creating a hit product isn't easy. The company scrapped plans for an Apple Car in February, and the $3,500 Vision Pro has had ...

Apple plans to release an updated Vision Pro headset with its as-yet-unannounced M5 chip in 2025, according to Apple supply ...

New reports from trusted Apple analysts suggest that the company may be moving away from a cheaper Vision Pro headset and is looking more toward a pair of smart glasses. It’s still early ...

Apple is asking its employees how they feel about smart glasses as the tech giant considers entering the fledgling market, according to the latest report from the prominent Apple tipster Mark Gurman.

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward with a successor. According to analyst Ming-Chi Kuo, Apple could ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content to users – and it seems that the idea of smart glasses is growing within the ...