Filmmaker Reza Sixo Safai shared a version of the commercial running in reverse, commenting, “Hey @Apple, I fixed it for you.” Amid the backlash, Apple issued a rare mea culpa.

On Tuesday, Apple introduced its new M4-powered iPad Pro, touted as the tech company’s thinnest product ever. To illustrate that point, Apple premiered an ad called “Crush!” in which a range ...

However, many creators were not hip to the new commercial that the company aired. As such, Apple apologized for its Crush iPad commercial. In case you missed it, Apple announced four new iPads.

Sincerely, Apple,” added “Men in Black” screenwriter Ed Solomon. Most of the anger was directed at APple CEO Tim Cook’s post on X, which included the commercial.

Apple’s new iPad commercial provokes outrage: ‘Destruction of the human experience’ By Thomas Barrabi Published May 9, 2024, 12:28 p.m. ET ...

Apple has apologized after a commercial meant to showcase its brand-new iPad Pro drew widespread criticism among the creative community. In a statement provided to Ad Age, Tor Myhren, Apple’s ...

After Intel hired actor Justin Long for several commercials highlighting Intel processors over Apple’s own Mac chips, the former I’m a Mac Guy actor is now poking fun at the company by ...